If you’re a fan of high-performance motorcycle gear and accessories, you’ve probably come across Thrashin Supply Company — a brand known for its stylish yet functional products tailored to Harley-Davidson riders and V-twin enthusiasts. But who’s the force behind this dynamic brand? Let’s dive deep into the story of Lance Coury, the founder and owner of Thrashin Supply.
Meet Lance Coury: The Man Behind the Brand
Lance Coury is more than just a businessman — he’s a professional motocross rider, stunt performer, and motorcycle aficionado. Born and raised in Southern California, Lance grew up surrounded by a vibrant motorcycle culture, which laid the foundation for his future in both riding and entrepreneurship.
His career in motocross began at a young age, and he quickly gained recognition for his skills on two wheels. Coury competed in various freestyle motocross (FMX) events, even making his mark in renowned competitions like the X Games. His passion for motorcycles extended beyond racing, as he constantly sought to customize and enhance his bikes to better suit his riding style.
The Birth of Thrashin Supply
In 2014, Lance Coury took his love for motorcycles and turned it into a business by founding Thrashin Supply Company. His vision was clear: to create high-quality, functional motorcycle parts, gear, and accessories that combined modern design with real-world performance.
What sets Thrashin Supply apart is its rider-focused philosophy. Every product is tested and used by Coury and his team — all of whom are active riders — ensuring that the gear doesn’t just look good but also works seamlessly on the road. From handlebar bags and footpegs to gloves and riding apparel, the brand caters to riders who want both style and substance.
A Family and Community-Oriented Business
Though Lance Coury is the face of Thrashin Supply, it’s important to note that the company operates like a tight-knit family. The team consists of passionate motorcyclists who live and breathe the riding lifestyle. This authenticity resonates with their customer base, fostering a loyal community of riders who proudly sport the brand.
Additionally, Thrashin Supply often collaborates with other industry leaders and hosts rides, events, and meet-ups — reinforcing the brand’s commitment to the motorcycle culture.
More Than Just a Brand — It’s a Lifestyle
For Lance Coury, Thrashin Supply is more than a business — it’s an extension of his life on two wheels. The brand embodies the freedom, adventure, and camaraderie that come with motorcycle riding. It’s about pushing limits, both on the road and in the garage, and sharing that passion with a like-minded community.
As Thrashin Supply continues to grow, Lance remains at the helm, ensuring that the brand stays true to its roots: designed by riders, for riders.
Final Thoughts
So, who is the owner of Thrashin Supply? The answer is clear: Lance Coury — a rider, racer, and entrepreneur who turned his lifelong passion into a thriving brand. His hands-on approach and commitment to quality have made Thrashin Supply a respected name in the motorcycle industry.
Whether you’re a seasoned rider or just getting into the scene, Thrashin Supply’s gear reflects the spirit of the open road — bold, functional, and undeniably cool.