Pink Palm Puff is a luxury apparel brand that has quickly become a favorite among Gen Z and Gen Alpha shoppers.
Known for its stylish and comfy hoodies, sweatpants, and swimwear, the brand has taken social media by storm. But who is the person behind this fast-growing company?
The answer is Lily Balaisis, a 17-year-old entrepreneur from Canada. She founded Pink Palm Puff in September 2023 when she was only 15 years old.
Since then, she has grown the brand into a global success, inspiring young people everywhere.
Who Is Lily Balaisis?
| Full Name | Lily Balaisis |
| Age (as of 2025) | 17 years old |
| Date of Birth | 2008 (exact date not publicly known) |
| Hometown | Suburbs of Toronto, Canada |
| Nationality | Canadian |
| Occupation | Entrepreneur, Founder & Owner of Pink Palm Puff |
| Company Founded | Pink Palm Puff (September 2023) |
| Industry | Luxury Apparel |
| First Product | “Everything Comes in Waves” hoodie |
| Business Success | Sold thousands of products within 6 months, expanded globally |
| Social Media | 545,000+ TikTok followers 565,000+ YouTube subscribers |
| Family Support | Father, Linas Balaisis, serves as President of the company |
| Education | Switched to online school to balance business and studies |
| Future Plans | Expand into swimwear, release new apparel, and possibly open physical stores |
| @lilybalaisis |
Lily Balaisis was born and raised in the suburbs of Toronto, Canada. From a young age, she was interested in fashion and business. She loved hoodies so much that she once described herself as a “hoodie fanatic”, with hundreds in her closet. This love for cozy, stylish clothing gave her the idea for Pink Palm Puff.
Even before starting her brand, Lily showed entrepreneurial skills. At just 11 years old, she started a small business selling slime, which she promoted on social media. This early experience helped her learn about product development and marketing, skills that would later help her with Pink Palm Puff.
How Did Pink Palm Puff Start?
Lily launched Pink Palm Puff in September 2023, focusing on high-quality, oversized hoodies with a laid-back, beachy style. Her first product, the “Everything Comes in Waves” hoodie, became an instant hit.
- The hoodie’s pastel colors and embroidered design attracted thousands of buyers.
- Within the first six months, she sold thousands of hoodies in Canada, the United States, Australia, and New Zealand.
- The hoodie became so popular that it often sold out quickly, with fans rushing to get their hands on it.
Lily wanted her brand to be more than just clothing. She aimed to create stylish and empowering apparel that made people feel confident. She once said,
“I wanted to create something that not only resonated with my audience for the aesthetic and luxurious design – but also made people feel confident and empowered.”
Lily’s Business Success
By 2025, Lily had turned Pink Palm Puff into a massive success. The brand’s TikTok page gained over 545,000 followers, and her YouTube channel grew to 565,000 subscribers.
Her smart use of social media helped the brand go viral, with fans sharing their outfits online. Parents often rushed to buy the $89 hoodies and matching sweatpants, which became popular with tweens and teens.
Awards and Recognition
In 2024, Lily received the Global Recognition Award™, making her one of the youngest recipients ever. The award honored her creativity, marketing skills, and influence on youth fashion.
Pink Palm Puff Expands
Under Lily’s leadership, Pink Palm Puff has expanded beyond hoodies. In 2024, she introduced:
- “To Live For The Hope Of It All” hoodie line – a new collection that quickly sold out.
- Sweatpants and pajama sets – which became must-have items.
- PPP Swim – a swimwear line launched in summer 2024, adding more variety to her brand.
She also teased plans for new hoodie colors and even hinted at opening physical stores in the future.
Lilys Role as a Leader
Even though she is still a teenager, Lily is a hands-on business leader. She is involved in:
- Designing new products.
- Ensuring quality – she insists on falling in love with every design before releasing it.
- Marketing through social media, where she connects directly with her fans.
Despite her busy schedule, Lily balances her business with her education. She switched to online school to manage her time better but still plans to attend college.
Support from Her Family
While Lily is the creative force behind Pink Palm Puff, her father, Linas Balaisis, serves as the brand’s president. He supports the company’s operations but lets Lily lead the creative vision.
Lily’s parents are proud of her achievements but let her take charge of the company’s style and branding.
Challenges and Future Plans
As Pink Palm Puff grows, it faces some challenges. The brand has dealt with counterfeit products being sold online, such as fake versions called “Pink Pom Puff” on Amazon. However, Lily and her team focus on authenticity and quality, making sure their products stand out.
For the future, Lily plans to:
- Release new colors and designs.
- Expand her swimwear line.
- Possibly open physical stores.
Lily Balaisis’ Impact
At just 17 years old, Lily Balaisis has become an inspiration for young entrepreneurs. She has shown that age is no barrier to success. Her story proves that passion, creativity, and smart marketing can lead to big achievements.
Pink Palm Puff’s rise also reflects bigger trends in youth fashion:
- Comfortable streetwear is in high demand.
- Social media influence drives sales.
- Young entrepreneurs are redefining the industry.
With her strong work ethic and creative vision, Lily Balaisis is set to leave a lasting mark on the fashion world.
Conclusion: Who Is the Owner of Pink Palm Puff?
The owner of Pink Palm Puff is Lily Balaisis, a 17-year-old entrepreneur from Canada. She started the brand in 2023 when she was only 15. Thanks to her creative designs, smart marketing, and social media skills, she turned Pink Palm Puff into a global success.
With her eye for style and connection to her generation, Lily continues to expand her brand, proving that young people can make a big impact in the fashion industry.